Irish media group chooses NEWSCYCLE Solutions for enterprise-wide installation of advertising, content and production management systems
08 Jul 2016 (11:35)
London, UK – February 2016: NEWSCYCLE Solutions has signed an agreement with Celtic Media Group Limited in Navan, Ireland, to install Newscycle’s advertising, content and production management platforms at all Celtic Media Group properties.
Celtic Media Group publications date back to 1828, and the group has been serving local communities continuously for over 185 years. Today, Celtic Media Group owns seven newspapers and produces 10 publications for regional media companies in Ireland. The group is expanding its bureau services to become a commercial newspaper production hub for smaller publications. A longtime Newscycle customer, Celtic Media Group also advises local newspapers on how to produce high-quality publishing and printing.
Celtic Media Group will use Newscycle Advertising to modernize its entire ad management and production operations as well as to increase its online advertising business. The new system offers advertisers self-service portals, ad tracking, and ad serving tools to measure multichannel ad performance. The flexibility and expandability of the Newscycle software will allow the Celtic Media Group to develop new business models as the company grows its bureau service capacities and meets heavier production schedules.
“Celtic Media Group has a successful, long-term relationship with Newscycle and Newscycle systems, and we are happy to move forward with the installations,” said Frank Mulrennan, Celtic Media Group’s Chief Executive Officer.
Frank Long, Financial Director of Celtic Media Group adds, “We saw first-hand how the Newscycle systems worked at other newspapers. As we become a larger production center and include other publications, we know the software will meet requirements to achieve new, aggressive production goals. Newscycle provided a migration path that is allowing us to accomplish this.”
“Celtic Media Group is Newscycle’s first customer in Ireland to use our content, advertising and production platforms,” said Jonas Bringle, Newscycle's Vice President of Sales in EMEA. “Celtic Media Group is positioned well in the industry to be successful as a production center for local newspapers, and Newscycle is proud to provide the software needed to help achieve this objective. With our new systems in place, Celtic Media Group is nicely positioned to increase its digital business market share.”
About Newscycle Solutions
NEWSCYCLE Solutions, which was formed by the combination of DTI, SAXOTECH, Atex AdBase and MediaSpan, delivers the most complete range of software solutions for the global news media industry, including news content management, advertising, circulation, audience, and analytics. Newscycle is a trusted technology partner serving more than 750 media companies with 8,000 properties across more than 30 countries on six continents. The company is headquartered in Bloomington, MN and has U.S. offices in Florida, Michigan and Utah; with international offices in Australia, Canada, Denmark, Germany, Malaysia, Norway, Sweden, and the United Kingdom. For more information about Newscycle’s product innovations for 2016, go to: newscycle.com/innovations2016
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