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Celtic Media Group


The wonderful world of Social Media

22 Aug 2016 (14:06)

Whether journalists and editors want to admit it or not, social media is a key component of the modern day publishing industry. It’s a medium for instantaneously publishing content to the masses – both original and borrowed. In April of this year, over 64% of people in Ireland had accounts on Facebook, with 72% of them being active every single day (IPSOS MRBI, 2016). These numbers show the true extent of social media adoption in Ireland along with the sheer size of the audience.

At CMG, we employ social media for a number of reasons – to share breaking news stories, to engage with our local community in order to garner their views on particular topics, to seek out community news and for promotional purposes. As a group, we recently reached an important milestone as we celebrated our 1 millionth Facebook fan. In the modern day, if you or your business aren’t active on social media, many might view it as being anti-social (plus there’s also the fact that you’re missing out on a world of opportunity).

Stemming from the many years’ experience CMG has gained through the use of social media, we recently held a media clinic for local businesses with one of our local titles, the Anglo Celt, in Cavan. Here we advised numerous clients on all aspects of social – what times to post, what type of content works best, and a few of the secrets to our success in the social sphere.

We’ve included a sample of some of the content discussed on the day for you to browse below.

Benefits of using Social Media
- Helps to drive website traffic
- Tool for publishing your own content
- Platform to engage with customers/readers
- Useful tool for managing brand reputation
- Gather real customer insights
- Tool to differentiate your brand from the competition
- Platform to tell your story 

How to Champion Social Media
Becoming a master of Facebook, Twitter, Instagram and Snapchat involves three simple steps - creating, sharing and connecting.

One of our golden rules is to remember that the quality of the content you post is far more important than the number of times you post per day or in any given week. We advise not to post something just because you haven’t done so in a couple of days or even weeks – the chances are it won’t perform well anyway.

In terms of what content to share, it varies from business to business but videos typically work well.

Finally in terms of connecting, don’t be afraid to reply to comments and messages on your page - it engages customers and helps to build a stronger relationship between your brand and the individual. After all, you can’t put a price on loyalty from customers.

Key Takeaways
If all else fails, the three key pieces of advice that we offered on the day were as follows:


We hope to plan similar events over the coming months in a number of other areas. If you would like to attend, please don’t hesitate to contact digital@celticmediagroup.com