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Celtic Media Group


Designing Videos for Social Media

01 Aug 2017 (09:53)

Marketers need to focus on video content on social media whether it’s on Snapchat, Facebook, Twitter, or Instagram. It is best to brush up on your video creation and editing skills so that you can include video in your digital marketing strategy.


There are many different tools you can use to easily make very creative videos within a very short space of time. The longer you spend creating a video the better it will. The software we use most often is Powtoon. Powtoon is great for very quick creative videos. Some other video software we would recommend if you have a bit more time would be Animaker, Adobe Spark, and Videoscribe.


1. Powtoon

Powtoon is an online software where you can create cool animated videos. It is very easy to use and provides a lot of templates to work on if you aren’t creatively inclined. It is free to use but does offer premium plans. You can use Powtoon for a variety of things like presentations, company training, marketing and a lot more. Here is a video that we created using Powtoon:

2. Animaker

Animaker is an online video creator app. This app allows you to create high quality animated videos. Animaker provides templates for videos under a number of categories such as infographic, business, social video, and much more. Animaker is slightly more difficult to use than Powtoon but it tends to look more impressive.

3. Videoscribe

Videoscribe offers whiteboard style animation. This type of animation has proved to be very popular online. You will see whiteboard style animation in Draw My Life Youtube Videos. It is quite impressive. Videoscribe is quite easy to use and looks very professional and slick. You will have to pay for this application although they do offer a free trial of the product.

4. Adobe Spark

Adobe Spark is available on the web and in the App Store. It offers animated video creation and also other services. Adobe Spark is a great tool to use if you want to make a video quickly. Although it won’t look as impressive as videos created using Powtoon, Animaker, or Videoscribe.

There are many more video creation softwares but Powtoon, Animaker, Videoscribe, and Adobe Spark are our favourites. If you would like to edit these videos further I would recommend using Camtasia Studio 8 or if you are looking for a free software you can use Windows Movie Maker. This software is ideal if you would like to cut your video a bit short or even to add a voice over or some music.